About

I’ve spent 20+ years directing and capturing real people’s stories on camera. There’s something special about sitting with someone, drawing out their story, and then bringing their journey to life on screen with honor, creativity, and excellence. I’ve directed award-winning, national-reach campaigns across linear TV, paid social, digital, and OTT, from long-form storytelling to UGC-driven ads to TikTok content reaching 1.2M views (including one where I showed up in a full bird costume, because sometimes that’s what the platform requires). My work spans real customers, creators, and professional athletes, always grounded in authenticity. For eight years, I led the creative side of the in-house video team at University of Phoenix. As the team grew from two people to ten, I hired its department leads and established workflows, brand video guidelines, and remote production solutions, helping bring the majority of production in-house. I interviewed hundreds of real people as we searched for the stories worth putting time and resources behind, and collaborated with internal and external creative teams, company leaders, legal, and performance marketing to bring powerful stories and messages to life. I’ve also spent the last few years applying AI tools daily across my own creative and production workflows. While they don’t replace taste, craft, and original ideas, I’ve found them incredibly helpful for bringing my ideas to life faster. I’m most energized by work where the story matters most, where trust is earned, the person in front of the camera is cared for, and the finished piece moves people. Currently open to in-house Filmmaker, Creative Director, and Storyteller roles, including mission-driven and faith-based work—my faith in Jesus is central to my life. If you’d like to connect, send me a note at mike@mikejonesvideo.com or use the form below.